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Crafting an Effective Business Growth Strategy
Growth is the heartbeat of any thriving business. But how do you ensure your company doesn’t just grow, but grows successfully? You need...
HK Borah
Aug 285 min read
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Value-Based Pricing: Are You Pricing Based on Your Value or Your Competitor's Fear?
For many business leaders, pricing is one of the most uncomfortable aspects of strategy. As a result, most companies default to one of...
HK Borah
Jul 222 min read
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The Hidden Danger of Your "Zombie" Products
Every business has them. They are the products or services that were once promising, but now just exist. They generate some revenue, but...
HK Borah
Jul 202 min read
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The One Metric That Defines Your Growth Potential (It's Not What You Think)
As a business owner, you are surrounded by metrics. Your finance team talks about EBITDA and gross margin. Your marketing team talks...
HK Borah
Jul 29, 20242 min read
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From Customer Service to Profit Center: A Strategic Shift
For most businesses, the customer service department is viewed as a necessary cost center. It's the team you staff to handle complaints,...
HK Borah
Jun 5, 20242 min read
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Rethinking Sales Compensation: Are You Incentivizing Busy-ness or Business?
Of all the levers a business leader can pull, the sales compensation plan is one of the most powerful—and one of the most frequently...
HK Borah
Jun 3, 20242 min read
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The Sales Funnel is Dead: It's Time to Build a Revenue Engine
For decades, the sales funnel has been the dominant metaphor for how we think about revenue. It’s a simple, linear model: awareness at...
HK Borah
Mar 29, 20242 min read
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"Win/Loss Analysis": The Most Valuable Business Intelligence You're Not Collecting
Every business owner has a CRM filled with data. You know your win rate, your average deal size, and the reasons your sales team logs...
HK Borah
Sep 12, 20232 min read
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Channel Strategy Optimization: Is Your Direct Sales Team Cannibalizing Your Most Profitable Channel?
For most companies, the direct sales team is the engine of growth. They are your best-trained, most knowledgeable representatives, and...
HK Borah
May 11, 20232 min read
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Is Your Best Salesperson also Your Biggest Bottleneck?
Every business owner knows the type: the "hero" salesperson. They are the rainmaker, the one who consistently blows past their quota, the...
HK Borah
Mar 27, 20232 min read
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The CEO's Guide to Marketing ROI: Moving Beyond Vanity Metrics
As a business owner, you are constantly making capital allocation decisions. You invest in new machinery, in R&D, and in talent. You...
HK Borah
Oct 10, 20222 min read
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Territory & Quota Design: The Science of Keeping Your Sales Team Motivated
Two of the most powerful levers a business leader can pull to influence sales performance are territory design and quota setting. Yet, in...
HK Borah
Apr 18, 20222 min read
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