Founded by Leaders, for Leaders.
Your success has created strategic challenges you're too busy to solve. We provide the dedicated horsepower to break through.
Our Strategic Work Framework
The founders of PICO have all been in the CEO's chair. We created the firm to solve for the one thing we never had: a dedicated partner for the most critical strategic work. Our philosophy is built on a simple but powerful model for how leaders should focus their energy.
Deep
Non-Deep
Give it to PICO
Complex, high-value strategic work, critical for the future but outside daily operations. It requires significant focused effort—"deep work"—that a CEO is often too busy to execute.
The PICO Zone
PICO's Role: This is our sweet spot. We provide the dedicated Human Intelligence to execute these projects, turning your strategic goals into tangible outcomes.
Complex, high-value strategic work, critical for the future but outside daily operations. It requires significant focused effort—"deep work"—that a CEO is often too busy to execute.
The Action: These tasks must be ruthlessly automated with AI and technology or delegated to external partners.
The Automation Zone
Outsource or Automate
Do it yourself
The highest-value work only a leader can do: setting the vision, defining the culture, leading the team, and making final critical decisions. This work is your unique genius.
Your Role: Your primary focus should be here. Our job is to free you up to spend as much time as possible in this quadrant.
The Leader's Zone
Tasks that are part of your core business but are often repetitive, such as daily operational check-ins, responding to standard internal queries, and routine approvals.
The Action: These processes should be optimized and streamlined through better systems and empowerment of your team.
The Optimization Zone
Setup Processes & Optimize
Non-Core
Core
Meet our Leadership
We're not just consultants; we've been in your shoes. Our leadership team is comprised of seasoned entrepreneurs, executives, and investors who have built and scaled successful businesses.
HK Borah
Managing Partner
Gunajit Brahma
Partner
Mahendra Rathod
Managing Partner
Ganesamurthi G
Managing Partner
Shantikam Hazarika
Partner
The PICO Difference
Peer-Level Experience
We aren't just consultants; we've been in the CEO's chair. We've built businesses, managed P&Ls, and faced the same challenges you do. Our advice is grounded in real-world, operational reality.
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Strategic Rigor
Our frameworks are born from the top business minds in the country. We apply deep, analytical rigor to every problem, separating high-value "Core/Deep Work" from operational noise to provide true clarity.
Execution-Focused
We don't just deliver a plan in a binder. We partner with you to execute it. We act as your on-demand strategic horsepower, providing the resources and expertise needed to drive projects to completion.
Our Guiding Principles
01
Partnership Over Prescription
We work with you, not for you. Our goal is to act as a seamless extension of your leadership team.
04
Long Term Value Creation
We are focused on building resilient, profitable businesses that last.​
02
Intellect with Action
A brilliant strategy is useless without flawless execution. We bridge the gap between thinking and doing.
03
Unwavering Integrity
We provide candid, objective advice, even when it's difficult. Your success is our only metric.
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