GROWTH STRATEGY CASE STUDY
Achieving 40% YOY Growth By Saying "No"
How we helped a promising but stagnant company rediscover its focus and unlock exponential growth by streamlining its service offerings.
Client
Synergy Solutions
Industry
B2B Tech Services
Services
Strategic Planning, Operational Framework Design
The Situation
Synergy Solutions (name changed) was a successful B2B tech services firm with a great reputation. However, after five years of steady growth, they had hit a plateau. Revenue was flat, team morale was dipping, and the CEO felt like they were constantly chasing every opportunity without gaining real traction. They were busy, but not productive.
The Challenge: The Paradox of Opportunity
Synergy's core problem was "opportunity sprawl." In an effort to grow, they had started saying "yes" to every client request, leading to a diluted service offering and a deeply fragmented operational focus.
Operational Inefficiency
The team was stretched thin, context-switching between a dozen different types of projects. This led to project delays, inconsistent quality, and employee burnout.
Diluted Market Position
Synergy was known as a generalist in a market that rewards specialists. They were struggling to articulate their core value proposition, making marketing and sales efforts difficult and costly.
Our Approach: A Framework of Focus
We knew the answer wasn't to work harder, but to work smarter. Our engagement was a two-day intensive Strategic Offsite with Synergy's leadership team, followed by a 30-day implementation sprint.
01
Core Value Proposition Workshop
We facilitated a workshop to go back to basics: Who are your best customers? What problem do you solve better than anyone else? This data-driven exercise forced the team to confront the disparity between where they *thought* they were valuable and where they *actually* were.
02
Service Offering Streamlining
Using the workshop insights, we made the tough but necessary decisions. We cut 6 of their 9 service lines, focusing exclusively on the three most profitable and high-impact offerings where they had a demonstrable competitive advantage.
03
Operational Realignment
We redesigned their team structure and project management processes around the newly focused service lines. This created specialized teams, eliminated context-switching, and dramatically improved efficiency and quality.
The Results: Growth Through Subtraction
By focusing their efforts, Synergy Solutions transformed their business in just 12 months.
40%
Year-Over-Year Growth
25%
Increase in Profit Margin
30%